Nirvan Mullick: The Man Behind the Caine’s Arcade Viral Video
In 2012, a filmmaker named Nirvan Mullick drove to a used auto parts store in East Los Angeles to buy a replacement door handle for his car. Inside, a nine-year-old boy named Caine Monroy had spent months building an elaborate cardboard arcade out of his father's spare boxes, complete with prize tickets, a custom staff shirt, and a fun pass that got you 500 turns for two dollars. Nirvan was Caine's first and only customer that summer. It also happened to be the last day of summer. None of what followed—a short film, a flash mob, millions of viral views, the hundreds of thousands of dollars raised for Caine's education, the global movement for children’s creativity—happened without one person recognizing a perfect moment in the making.
On this episode of BETTER GOOD, Scott is joined by Nirvan Mullick, documentary filmmaker and creator of Caine's Arcade, for a conversation about what it means to notice what everyone else drives past—and what can happen when you do. Nirvan walks through the full story of Caine’s Arcade, and also shares the two-word concept of “perfect moments,” which can change how we think about time, attention, and the possibilities hiding inside everyday moments. Nirvan offers an inside look at two documentaries he's been working on for years: one about Rick Doblin and the decades-long effort to take MDMA through the FDA, and another about Lawn Chair Larry, a Vietnam vet who, in 1982, strapped 42 helium balloons to a Sears lawn chair and flew 16,000 feet above Los Angeles to live out a dream. This episode explores themes of creativity, attention, imagination, social entrepreneurship, and how the best things we do often begin with a single unremarkable moment of showing up.